SSL (Secure Sockets Layer) is a standard security protocol that establishes an encrypted connection between the web server and the browser
Without SSL, all data is transmitted in plain text — passwords, personal information, and payments are exposed to attacks
Modern browsers mark websites without an SSL certificate as “Not secure,” which directly affects visitor trust and Google rankings
Encryption of all transmitted data (256-bit AES).
Website identity verification
Improved ranking in Google search results
Protection against man-in-the-middle attacks.